Trunk shows are events where numerous vendors present their merchandise directly to customers and store personnel before it’s available to the general public. This usually occurs at a large warehouse, retail store or another designated location, such as a hotel conference room. The attendees of a trunk have a chance to preview new and existing merchandise offered by different brands; they can also make a purchase. The reason why retailers attend trunk shows is because it’s a convenient way to learn about merchandise offered by a large number of vendors, all at one location. Consumers enjoy trunk shows because vendors often provide discounts as a way to attract new customers.
The most popular types of trunk shows are for wedding dresses, shoes and new fashion trends. People appreciate the fact that they can view a designer’s collection before everyone else, which means they can be the first to wear certain fashions. The icing on the cake is getting a discount for a wedding dress, clothing or shoes. It’s common for vendors that participate in trunk shows to offer discounts greater than what can generally be found because it tends to create a buzz surrounding their products, which can lead to increased sales down the road.
If you’re in the market for a wedding dress or a specific type of clothing, attending a trunk show is beneficial because you have a chance to view many different options, which means you can make comparisons at one time. Trunk shows are usually very successful in small or rural towns because the residents don’t have as much access to the types of merchandise offered at the show. Even if you live in or near an area where you have easy access to fashion or you’re accustomed to shopping online, trunk shows are appealing because of the lower prices.
Some of the more popular trunk shows have brand representatives present that are knowledgeable about the merchandise and can answer any questions that you have. Depending on what you’re interested in purchasing, this can be a great benefit. When it comes to wedding dresses, brand representatives can assist you with customizations, which is a tremendous value. Some professionals attend trunk shows to purchase their entire wardrobe at a discount.
The growing popularity of trunk shows is because more people are becoming aware of the discounts, as well as the convenient way in which they can purchase clothes from their favorite designers without having to shop all around town. If you’re someone that enjoys trends, but you don’t want to spend your hard earned money on expensive clothing, you’ll appreciate trunk shows. It’s an exciting and practical way to shop.